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Best Practices Blog

Swift Chat with John O'Connell and Marie Swift: Agentic AI, GenAI, WealthTech Knowledge, T3, and more

1/13/2026

 
John O'Connell of The Oasis Group and Marie Swift of Impact Communications dig into predictions for 2026 when it comes to AI and technology for wealth managers, investment advisors, and financial planners. They cover AI Meeting aids, Agentic AI, Brand Voice Guidelines and custom GPTs, prompt engineering, and so much more. ​

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Swift Chat with Bob Veres: Unpacking 45 Years of Financial Planning Evolution

12/9/2025

 
​In this Swift Chat conversation, Marie Swift speaks with renowned industry commentator and author Bob Veres to explore his sweeping new book, “A Behind-the-Scenes History of the Financial Planning Profession: My 45-Year Journey as an Insider.”

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Swift Chat with Paul Gilbert and Shawna Ohm: How Independent Advisors Can Stand Out in the Age of AI Search

12/4/2025

 
In this Swift Chat conversation, Marie Swift speaks with Paul Gilbert, Marketing Manager at Myriad Advisor Solutions, a long-established, full-service business advisory firm, and Shawna Ohm, Founder of Content 151, a customized content and marketing solution for independent financial advisors, to discuss year-end insights for independent advisors navigating market volatility, AI trends, and business growth.

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Swift Chat with Mark Heynen: Enabling Deeper Client Connections Through AI-Driven Insights

11/25/2025

 
In this Swift Chat conversation, Marie Swift speaks with Mark Heynen, Co-Founder and Chief Product Officer at Knapsack, an AI platform for financial advisors that automates meeting prep, note-taking, follow-ups, and CRM updates directly on-device, enabling compliance and workflow efficiency without compromising client data security, to discuss the evolving landscape of technology and productivity tools for financial advisors.

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Swift Chat with Meaghan Dowd: Insurance Insights for Better Wealth Defense

11/3/2025

 
In this Swift Chat conversation, Marie Swift speaks with Meaghan Dowd CAPI, CPRIA, PLCS, CLCS, Director of Insurance at Holistiplan, focusing on insurance planning and risk management for financial advisors, about gaps in personal insurance coverage, such as issues with replacement cost, young drivers, and lifestyle factors like renovations or owning rental properties, that advisors often overlook when reviewing client needs.

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Swift Chat with Alan Thomson: Harnessing Technology and Analytics for Smarter Investing with Intervallum

10/7/2025

 
In this Swift Chat conversation, Marie Swift speaks with Alan Thomson, Founder and Chief Architect of Intervallum Technologies, which specializes in innovative investment solutions, particularly through their flagship product, the CrestCast™ Macro-Aware US Factor Rotation Index, to discuss insights on the future of portfolio management, focusing on access, personalization, tax optimization, and systematic approaches that adapt to real-time macro risk.

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How Can Financial Advisors Use AI and Tech to Build Authentic Connections and Create Hyper-Relevant Content That Resonates with the Right People?

9/24/2025

 
​In today’s rapidly evolving digital landscape, financial professionals face a dual challenge: staying relevant while building trust with clients and prospects. The good news? With the right blend of authentic communication, smart technology, and AI-assisted tools, advisors can strengthen relationships, increase share-of-wallet, and generate referrals – without burning out or sacrificing their personal touch.

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Swift Chat with Michael Rose: How Technology is Shaping Wealth Management

9/23/2025

 
In this Swift Chat conversation, Marie Swift speaks with Michael Rose, CFP®, MST, Director of Wealth Management Research​ at Cerulli Associates, a leading global research, consulting, and analytics firm specializing in asset management, wealth management, and financial services, to discuss Cerulli’s 117-page 2025 study on U.S. wealth management technology, zeroing in on how digital tools are transforming the independent advisory space and service delivery for both clients and advisors.

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Swift Chat with Matt Morris: Empowering Advisors to Solve Estate Planning Pain Points

9/16/2025

 
In this Swift Chat conversation, Marie Swift speaks with Matt Morris, CEO and co-founder of EncorEstate Plans, a comprehensive, customizable estate planning and trust funding platform that empowers financial advisors to efficiently create, update, and fund estate plans for their clients, all backed by expert legal review and support—without requiring a subscription or direct-to-consumer access, for an in-depth conversation on how financial advisors can fundamentally elevate their client relationships through proactive, advisor-led estate planning.

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Swift Chat with Claire Alexander: Reclaim Time, Reduce Stress, and Reshape Your Business

8/11/2025

 
In this Swift Chat conversation, Marie Swift speaks with Claire Alexander, founder of The Arch’s Anvil, an operations and growth platform designed to help service-based businesses, particularly financial advisors, transform big visions into high-functioning businesses. Claire shares her journey from working in administrative roles to building and leading complex wealth management firms, culminating in the creation of her 10-week operational transformation program.

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Swift Chat with Andy Wang: Less Polish, More Presence – The New Formula for Social Media Success

7/30/2025

 
In this Swift Chats episode, Marie Swift speaks with Andy Wang, Managing Partner at Runnymede Capital Management, host of the Inspired Money podcast, and a LinkedIn Top Voice, to explore how he has strategically leveraged LinkedIn to grow his following, build authentic connections, and generate business opportunities, all while staying grounded in his mission of helping others.

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T3 Hot & Happening 2025: Innovation, Insight, and the Future of Fintech for Financial Advisors - Part 3

7/28/2025

 
If there’s one thing that rings true year after year, it’s this: the T3 Technology Tools for Today Conference is the destination for discovering what’s shaping the future of financial advice. Held in Dallas this year, the 2025 T3 Conference buzzed with excitement, insight, and innovation, and we were there to capture it all on the Hot & Happening podcast series, recorded live at the bustling T3 Podcast Station.
​

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Elder Care, Grief, and Grace: A Wake-Up Call from Marie Swift

7/24/2025

 
When caregiving became personal, Marie Swift, a seasoned financial communicator, faced a life- changing journey. In this heartfelt conversation with Talk4TV host Bonita Bell-Anderson, Swift shares how an unexpected blended family crisis followed by her mother’s stroke forced her into the emotional and logistical realities of elder care x2. From medical and healthcare advocacy to financial crisis and blended family disputes – including a shocking betrayal – Swift’s story is both a cautionary tale and a call to prepare. Her insights offer hope, help, and hard-earned wisdom for families everywhere.

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T3 Hot & Happening 2025: Innovation, Insight, and the Future of Fintech for Financial Advisors - Part 2

6/18/2025

 
If there’s one thing that rings true year after year, it’s this: the T3 Technology Tools for Today Conference is the destination for discovering what’s shaping the future of financial advice. Held in Dallas this year, the 2025 T3 Conference buzzed with excitement, insight, and innovation, and we were there to capture it all on the Hot & Happening podcast series, recorded live at the bustling T3 Podcast Station.

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Swift Chat with Jeff Coyle: Reimagining Wealth Management with 'Total Wealth' Planning and Investing

6/4/2025

 
In this Swift Chat episode, Marie Swift speaks with Jeff Coyle, Founder and CEO of Libretto, about how his wealthtech platform is transforming the financial planning landscape by utilizing a 'total wealth' approach to lifecycle planning and investing. Coyle explains how Libretto enables advisors to move beyond traditional tools like risk questionnaires and Monte Carlo simulations by offering a unified, holistic approach to wealth management. 

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Swift Chat with Leigh White, CEPA®: Real-World Lessons in Succession Planning and Resilience

5/20/2025

 
In this Swift Chat conversation, Marie Swift welcomes Leigh White, CEPA® Founder and CTO of Myriad Advisor Solutions, which provides comprehensive business consulting and operational support services to financial advisors and entrepreneurs, for a candid conversation about the realities of succession planning for business owners and financial advisors. ​

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T3 Hot & Happening 2025: Innovation, Insight, and the Future of Fintech for Financial Advisors - Part 1

4/23/2025

 
If there’s one thing that rings true year after year, it’s this: the T3 Technology Tools for Today Conference is the destination for discovering what’s shaping the future of financial advice. Held in Dallas this year, the 2025 T3 Conference buzzed with excitement, insight, and innovation, and we were there to capture it all on the Hot & Happening podcast series, recorded live at the bustling T3 Podcast Station.

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Swift Chat with Kevin Knull, CFP®: Revolutionizing Client Services with IRS Data Integration

10/23/2024

 
In this Swift Chat episode, Marie Swift speaks with Kevin Knull, CFP®, President of TaxStatus, a cutting-edge IRS account monitoring and tax data platform designed for financial professionals and the clients they serve, about how this innovative fintech solution is helping financial advisors enhance client services through seamless integration with IRS data. Knull shares how TaxStatus enables continuous monitoring of client activities, providing real-time notifications on new filings and offering advanced analysis capabilities that help advisors prevent tax fraud and improve the financial advice they provide.

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Swift Chat with John O'Connell: AI in WealthTech + Custodian Research Reports + Cyber Training

9/23/2024

 
In this Swift Chat conversation, Marie Swift speaks with John O'Connell, founder of The Oasis Group, a leading consultancy for the wealth management industry. Their leadership position includes identifying, reviewing, and discussing new technologies and capabilities for the wealth management industry. The Oasis Group offers award-winning consulting services, industry-leading research, and compelling on-demand training for wealth management firms and the service providers who serve the wealth management industry.

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Swift Chat with Alex Khassa: Revolutionizing Financial Advisor Marketing with Precision Video Ads

9/12/2024

 
In this Swift Chat conversation, Jonny Swift speaks with Alex Khassa, founder of Clients Blackbox, a marketing partner to some of the fastest-growing financial advisory and retirement planning firms in the USA, about transforming financial advisor marketing through precision-engineered video ads. Khassa explains his approach to helping advisors capture more clients by creating highly targeted, short video ads on Facebook and Instagram that replace the traditional, slower webinar funnels. By focusing on the "speed to lead" principle, his strategy significantly reduces lead loss, offering clients immediate access to educational content and fast-tracked appointments. This method enables rapid scaling, delivering a superior return on investment.

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Swift Chat with Meir Statman: Unlocking Behavioral Finance - Insights from A Wealth of Well-Being

9/3/2024

 
In this Swift Chat conversation, Marie Swift speaks with Meir Statman, Professor of Finance at the Leavey School of Business at Santa Clara University, to discuss the field of behavioral finance. Renowned for his research, Meir Statman has recently authored a new book called "A Wealth of Well-Being: A Holistic Approach to Behavioral Finance," which offers profound insights into the psychological underpinnings of financial decisions and their broader implications for personal well-being.

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Pre-Written Client Communications Are Essential for Financial Advisors: Here’s Why and How

8/5/2024

 
Question from a financial services industry reporter:

​
Given the news in the stock market today, I'm working on a related story regarding pre-written client communications. Advisors likely get a lot of calls and emails and texts when something like today happens. But can advisors get ahead of these things?

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Swift Chat with Derrick Kinney: Unlocking Success with Passion, Partnerships, and Positive Mindset

7/8/2024

 
In this Swift Chat conversation, Marie Swift speaks with Derrick Kinney, Best-Selling Book Author, Keynote Speaker, and Host of the Good Money podcast, to unpack the secrets behind his success and the strategies that have helped countless individuals achieve financial freedom. He also shares advice for financial advisors who might be looking to emulate his success in building a multi-million dollar financial advisory business then selling it a few years ago to focus on what he calls "Derrick 2.0" wherein he now has more time to focus on coaching/mentoring other advisors, and addressing groups of financial advisors at hosted events.

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Essential Considerations for a Brand Refresh: Strategies to Enhance Your Firm's Identity

6/24/2024

 
A strong brand is crucial for independent financial advisors and allied institutions. With the rise of robo-advisors, artificial intelligence, social media influencers, and intense competition, standing out is more difficult and important than ever. This is where the art and science of a brand refresh can create a compelling brand identity and pave the way for future success.

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Family Star Productions: A Private Profile Can Serve as a Timeless Treasure for Generations to Come - Swift Chat with Jane Wollman Rusoff and Marie Swift

5/15/2024

 
In this Swift Chat conversation, Marie Swift speaks with Jane Wollman Rusoff, Contributing Editor with ThinkAdvisor and a two-time AZBEE award winner from the American Society of Business Publication Editors. Rusoff's career journey is as diverse as it is fascinating. From delving into consumer electronics during the tech revolution to interviewing some of the biggest names in entertainment, her experience spans multiple industries. She shares anecdotes from her interviews with iconic figures like Dustin Hoffman, John Bogle, Ray Charles, Steve Allen, and William Shatner, giving us a glimpse into their lives beyond the spotlight.

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    About
    This Blog

    Welcome to the “Best Practices in the Financial Services Industry” blog, where you will find ideas and tips from Marie Swift, a nationally-recognized marketing communications consultant who's worked with some of the top financial services and financial advisory firms in the nation over the course of her career. The "Swift Chat" series, which is available in both a video and a podcast format, is co-hosted by Impact Communications Vice President Jonny Swift, who selects his own guests and brings a Millennial perspective to the show. This blog spotlights financial services firms and allied institutions that the Swifts deem as adopting "Best Practices" in the industry. You will find numerous posts with tools and ideas aimed at helping independent financial advisors communicate better, scale, and grow.


    Kudos for Swift ChatS Podcast

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    Swift Chats makes the list: Fifteen Must-Listen Financial Podcasts | WealthManagement.com | November 2021

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