Navigating Modern Marketing and Personalization at Scale with AI: Insights from Industry Experts at #MICUS 2023
In the fast-paced realm of modern marketing, the intersection of AI and personalization at scale is reshaping the way businesses engage with their audiences. A recent panel discussion held at the 2023 #MICUS Morningstar Conference Social/Digital Hub featured industry experts who delved into the dynamics of this evolving landscape, offering valuable insights for navigating the road to success.
In the dynamic world of financial services, establishing authority and credibility is crucial for professionals looking to stand out and drive growth. To shed light on the power of public relations (PR) and earned media and how it can play in to an effective marketing plan, a panel of experts gathered in Chicago at the Social/Digital Hub during the 2023 Morningstar Conference. This blog post will summarize the key takeaways from the discussion led by Jonny Swift of Impact Communications. He is joined by freelance journalist Roger Wohlner, media rockstar Shana Sissel, and PR professional Marie Swift.
Swift Chat with Mary Beth Franklin and Laura Carstensen: Highlights from the 2023 Morningstar Investment Conference
In this special episode of Swift Chats, taped live at the #MICUS Podcast Stage, Hosts Jonny Swift and Marie Swift recap highlights and insights from the 2023 Morningstar Investment Conference with Mary Beth Franklin, Contributing Columnist at InvestmentNews and Laura Carstensen, Director of the Stanford Center on Longevity.
This special Swift Chat comes to you live from the Social/Digital Hub at the 2023 Morningstar Investment Conference in Chicago - April 25-27. Hosts Marie Swift and Jonny Swift, along with Honorary Hubsters Shawna Ohm of Content 151 and Victor Gaxiola of TechGirl Financial, speak with some big names about why they love coming to the Morningstar Investment Conference, highlights from various presentations, as well as takeaways from the conversations happening in the exhibit hall.
In this podcast special recorded live in the T3 Podcast Station powered by Myriad Advisor Solutions at the 2023 T3 Technology Tools for Today Advisor Conference, co-hosts Marie Swift and Jonny Swift speak to conference speakers, industry thought leaders and advisors about what's hot and happening at #T32023. From intriguing presentations on the main stage to all the fintech on display in the exhibit hall, hear the biggest takeaways and insights from:
In this special Swift Chat podcast episode, Marie Swift interviews a range of guests from the 2023 AICPA & CIMA Personal Financial Planning Summit held at Dimensional Fund Advisors Headquarters in Austin, TX January 30 - February 1. Guests share some of their biggest takeaways from the various sessions as well as why they love attending the summit every year. Marie also speaks with Lyle Benson, Program Chair, AICPA & CIMA Personal Financial Planning Summit 2023, shortly after the summit sharing highlights and insights.
One of the most important things any financial advisory, fintech or financial services team should have prepared in case of a major crisis is a list of holding statements that are ready to go for various scenarios. If you find yourself in a crisis situation, you can bet that industry and sometimes national journalists will be reaching out to you and your firm for a statement. Rather than having to scramble and come up with something that is rushed and not thought through, it is best to have thoughtful statements at your fingertips that can be easily modified and tweaked slightly for the situation.
Swift Chat: FPA Kansas City Compilation Episode with Michael Kitces, Micha Baxley, and More (August and September 2022 Events)
In this Swift Chat compilation episode from the FPA Kansas City Symposium from August 2022 and the FPA Kansas City chapter meeting in September 2022, host Marie Swift, CEO of Impact Communications, interviews a range of guests about their experiences at the events including:
- Micha Baxley, Vice President of Business Development of Allianz Life Insurance Company of North America
- Mike Flinn, Vice President of National Sales with BOK Financial - Advisor Trust Services
- Brian Willet, CEO of Advisor Game Plan LLC
- Michael Kitces, Head of Planning Strategy for Buckingham Wealth Partners
- Colin Swift, Digital Media Production and Relationship Manager at Impact Communications, Inc.
- Jonny Swift, Vice President and Director of Social/Digital Strategy for Impact Communications, Inc.
Learn more about the FPA Kansas City chapter events here.
Swift Chat: Marketing Trends for Financial Advisors Who Want to Stand Out with Angel Gonzalez and Jonny Swift
In this Swift Chat video interview, Jonny Swift of Impact Communications speaks with Angel Gonzalez, Chief Marketing Office and Co-Founder of Snappy Kraken, a marketing automation and growth platform for financial services professionals. You will learn about what's working for advisors today when it comes to digital marketing and what trends we are seeing on the horizon for advisors who want to stand out.
2020 was certainly a tough year, for so many people. No one was immune. Everyone had concerns. But here at Impact Communications, the firm I founded 28 years ago, we are grateful for the lessons learned, the problems solved, and the families we fed. We are tighter as a team, stronger as individuals, and more grounded than ever before. At Impact Communications, one of our hallmark phrases is "dedicated, discerning, driven." That certainly was the case for Team Impact, only doubly so in 2020 right up til now, May 2021.
Now that the vaccines are working and travel is more safe, we are excited about the prospect of seeing old friends and new at industry conferences this fall. Please look for us, say hello, and let's compare notes.
So far we are slated to be at:
In this Swift Chat video interview, Jonny Swift of Impact Communications speaks with Sam Brownell, CVA, CFA, Founder of Stratus Wealth Advisors, a financial planning and wealth management firm that specializes in succession planning and helping independent business owners maximize the value of their business.
Watch this 20:23 minute video, recorded in May of 2021, to learn about how successful business owners have actually survived and thrived throughout the COVID-19 pandemic and how they've had to pivot to meet new challenges.