RIA Central – August 7, 2013
Marketing expert Marie Swift says that advisers who are consistently applying the basics are ahead of their colleagues. “The fatal attraction of marketing for many is chasing after something just because it is new and cool,” Swift says. Discover the 3 Signs You Need a New Marketing Approach.
Financial-Planning.com: Marketing Maven – June 18, 2013
For advisors to get the most out of social media, they need a strong, consistent approach. Marie Swift, the Marketing Maven for Financial Planning magazine, offers these six handy strategies. Read 6 Twitter Basics for Advisors now.
Financial-Planning.com: Marketing Maven – June 18, 2013
You’ve set up a Twitter account and you know how to tweet. So what do you need to do to grow and protect your brand? Here are 4 Advanced Twitter Tips for Advisors from the Marketing Maven, Marie Swift.
The Wall Street Journal: Wealth Management – June 7, 2013
For financial advisers, Twitter can be an indispensable communications tool to help promote their practices and win new clients. But there are smart ways to tweet – and some not-so-smart ways. Here's a look at some of the guidelines experts – including Impact's CEO Marie Swift – suggest advisers follow if they want to use Twitter to their advantage. Learn more about Tweeting 101 for Financial Advisers.
Barron’s Magazine: Wealth Management – May 28, 2013
Marie Swift, chief executive of Impact Communications, and 3 other industry experts provide tips on how financial advisers can use Twitter to build rapport and establish credibility. "The idea is to create interest and demonstrate expertise on Twitter but move those with whom your message resonates over to your website or blog," she says. An adviser can use an automated scheduling system such as HootSuite to prepopulate tweets and send them at a later time. After receiving the right amount of information in a recurring, non-threatening fashion, prospects may be ready to become clients, she says. Read more about Using Twitter to Promote Practice, Win Clients
MSN Money – May 21, 2013
RamseyInvesting.com has hired Impact Communications as their Agency of Record. Well-known NAPFA Advisor, Karen Ramsey, is rolling out her firm's flexible investment option for investors with smaller nest eggs. "RamseyInvesting.com is an innovative web-based investment management service for the average investor," said Marie Swift, president and CEO of Impact Communications. "We are very pleased to be working with RamseyInvesting.com and have been engaged to help tell its story to a nationwide audience. We will also provide educational consulting, message development, media training and website consulting," Swift said. Read more on MSN Money.
Barron’s Magazine: Wealth Management – May 14, 2013
Tying their practices to the man who is arguably the world's greatest investor is one way for financial advisers to get clients to see them in the same light. So says Impact Communications' chief executive in this article written by veteran personal finance writer Daisy Maxey. "Creating an association with Mr. Buffett or another respected, high-profile investor can help an adviser quickly communicate what he stands for and what sets him apart from competitors," said Swift. "If they share that philosophy--for instance, in this case, with Warren Buffett on value or (Vanguard Group founder John) Bogle on low-cost indexing--then they can get immediate credibility and validity." Read Buffet Hook Lends Advisers Credibility now.
Reuters – May 8, 2013
Wealth managers who think that writing a book will bring them influence and a flood of new clients may want to think again, says veteran writer Chelsea Emery in this article all about the pros and cons of writing a book. "A prospective book writer must be passionate about the subject," says Marie Swift, president and CEO of Impact Communications, a public relations firm in Leawood, Kansas. "It's not always about getting new clients or creating celebrity status," said Swift. "Sometimes advisers feel they have a mission or a calling, and they feel the book is the mechanism for that purpose. Then," she said, "writers must determine how much time they can commit, and finally whether they want to self-publish, or go through an established publisher." Find out now – Should You Write a Book?
Garrett News & Views – April 1, 2013
Public Relations is all about perception and reputation says PR expert Marie Swift. Establishing and continually increasing credibility is essential for financial advisors today. Read more about Using Credibility Marketing to Enhance Your Reputation and Build Buzz now.
Financial-Planning.com: 30 Days, 30 Ways – March 21, 2013
Finding opportunities to showcase your knowledge helps open more doors to potential clients. Media Relations expert Marie Swift says journalists look for someone who can serve as a resource and provide them with credible information about a news item. Learn how to Use Social Media to Find the Media Spotlight.
Financial-Planning.com: 30 Days – 30 Ways – March 16, 2013
According to Social Media expert Marie Swift, less is more in the digital world. Short and catchy posts on social media websites will encourage people to click on your links. Read more about When it Comes to Social Media: Keep it Short and Sweet now.
Financial-Planning.com: 30 Days, 30 Ways – March 8, 2013
Frequent blog posts with unique content can improve your search engine page rankings and position you as an expert in your field, says Marketing expert Marie Swift of Impact Communications. Learn how to Blog and You Shall Receive.
ThinkAdvisor.com – February 20, 2013
Marie Swift of Impact Communications introduces Martha Sheddon of ClientFirst Financial in a webinar on Social Security planning. Sheddon discusses how Social Security planning can attract female clients to advisors’ practices. Learn how to Build Your Practice with Female Clients and Social Security Planning.
CBS New York Radio: Small Business Report with Joe Connolly – January 29, 2013
Communications expert Marie Swift says that some advisers are using brief videos, through platforms such as TalkFusion, to communicate with their clients with great success. Learn how Some Financial Advisers Using Brief Videos to Communicate with Clients.
Financial-Planning.com: 30 Days – 30 Ways – January 22, 2013
Public Relations expert Marie Swift says that helping other businesses and building alliances can help to expand your practice and provide opportunities for conversations with new clients. Learn how to Build Alliances to Expand Your Practice.
Financial-Planning.com: Marketing Maven – January 16, 2013
The financial services’ industry has traditionally been male-dominated. Marketing Maven Marie Swift discusses how although women currently are significantly under-represented in the industry, they are proving their success as advisors. Read more about these successful Women Winning in Business, Finance.
Marketing expert Marie Swift says that advisers who are consistently applying the basics are ahead of their colleagues. “The fatal attraction of marketing for many is chasing after something just because it is new and cool,” Swift says. Discover the 3 Signs You Need a New Marketing Approach.
Financial-Planning.com: Marketing Maven – June 18, 2013
For advisors to get the most out of social media, they need a strong, consistent approach. Marie Swift, the Marketing Maven for Financial Planning magazine, offers these six handy strategies. Read 6 Twitter Basics for Advisors now.
Financial-Planning.com: Marketing Maven – June 18, 2013
You’ve set up a Twitter account and you know how to tweet. So what do you need to do to grow and protect your brand? Here are 4 Advanced Twitter Tips for Advisors from the Marketing Maven, Marie Swift.
The Wall Street Journal: Wealth Management – June 7, 2013
For financial advisers, Twitter can be an indispensable communications tool to help promote their practices and win new clients. But there are smart ways to tweet – and some not-so-smart ways. Here's a look at some of the guidelines experts – including Impact's CEO Marie Swift – suggest advisers follow if they want to use Twitter to their advantage. Learn more about Tweeting 101 for Financial Advisers.
Barron’s Magazine: Wealth Management – May 28, 2013
Marie Swift, chief executive of Impact Communications, and 3 other industry experts provide tips on how financial advisers can use Twitter to build rapport and establish credibility. "The idea is to create interest and demonstrate expertise on Twitter but move those with whom your message resonates over to your website or blog," she says. An adviser can use an automated scheduling system such as HootSuite to prepopulate tweets and send them at a later time. After receiving the right amount of information in a recurring, non-threatening fashion, prospects may be ready to become clients, she says. Read more about Using Twitter to Promote Practice, Win Clients
MSN Money – May 21, 2013
RamseyInvesting.com has hired Impact Communications as their Agency of Record. Well-known NAPFA Advisor, Karen Ramsey, is rolling out her firm's flexible investment option for investors with smaller nest eggs. "RamseyInvesting.com is an innovative web-based investment management service for the average investor," said Marie Swift, president and CEO of Impact Communications. "We are very pleased to be working with RamseyInvesting.com and have been engaged to help tell its story to a nationwide audience. We will also provide educational consulting, message development, media training and website consulting," Swift said. Read more on MSN Money.
Barron’s Magazine: Wealth Management – May 14, 2013
Tying their practices to the man who is arguably the world's greatest investor is one way for financial advisers to get clients to see them in the same light. So says Impact Communications' chief executive in this article written by veteran personal finance writer Daisy Maxey. "Creating an association with Mr. Buffett or another respected, high-profile investor can help an adviser quickly communicate what he stands for and what sets him apart from competitors," said Swift. "If they share that philosophy--for instance, in this case, with Warren Buffett on value or (Vanguard Group founder John) Bogle on low-cost indexing--then they can get immediate credibility and validity." Read Buffet Hook Lends Advisers Credibility now.
Reuters – May 8, 2013
Wealth managers who think that writing a book will bring them influence and a flood of new clients may want to think again, says veteran writer Chelsea Emery in this article all about the pros and cons of writing a book. "A prospective book writer must be passionate about the subject," says Marie Swift, president and CEO of Impact Communications, a public relations firm in Leawood, Kansas. "It's not always about getting new clients or creating celebrity status," said Swift. "Sometimes advisers feel they have a mission or a calling, and they feel the book is the mechanism for that purpose. Then," she said, "writers must determine how much time they can commit, and finally whether they want to self-publish, or go through an established publisher." Find out now – Should You Write a Book?
Garrett News & Views – April 1, 2013
Public Relations is all about perception and reputation says PR expert Marie Swift. Establishing and continually increasing credibility is essential for financial advisors today. Read more about Using Credibility Marketing to Enhance Your Reputation and Build Buzz now.
Financial-Planning.com: 30 Days, 30 Ways – March 21, 2013
Finding opportunities to showcase your knowledge helps open more doors to potential clients. Media Relations expert Marie Swift says journalists look for someone who can serve as a resource and provide them with credible information about a news item. Learn how to Use Social Media to Find the Media Spotlight.
Financial-Planning.com: 30 Days – 30 Ways – March 16, 2013
According to Social Media expert Marie Swift, less is more in the digital world. Short and catchy posts on social media websites will encourage people to click on your links. Read more about When it Comes to Social Media: Keep it Short and Sweet now.
Financial-Planning.com: 30 Days, 30 Ways – March 8, 2013
Frequent blog posts with unique content can improve your search engine page rankings and position you as an expert in your field, says Marketing expert Marie Swift of Impact Communications. Learn how to Blog and You Shall Receive.
ThinkAdvisor.com – February 20, 2013
Marie Swift of Impact Communications introduces Martha Sheddon of ClientFirst Financial in a webinar on Social Security planning. Sheddon discusses how Social Security planning can attract female clients to advisors’ practices. Learn how to Build Your Practice with Female Clients and Social Security Planning.
CBS New York Radio: Small Business Report with Joe Connolly – January 29, 2013
Communications expert Marie Swift says that some advisers are using brief videos, through platforms such as TalkFusion, to communicate with their clients with great success. Learn how Some Financial Advisers Using Brief Videos to Communicate with Clients.
Financial-Planning.com: 30 Days – 30 Ways – January 22, 2013
Public Relations expert Marie Swift says that helping other businesses and building alliances can help to expand your practice and provide opportunities for conversations with new clients. Learn how to Build Alliances to Expand Your Practice.
Financial-Planning.com: Marketing Maven – January 16, 2013
The financial services’ industry has traditionally been male-dominated. Marketing Maven Marie Swift discusses how although women currently are significantly under-represented in the industry, they are proving their success as advisors. Read more about these successful Women Winning in Business, Finance.
