NAPFA Advisor magazine - October 2016
Sharing highly relevant content with your social media networks can enhance your brand, boost credibility and attract new clients, says marketing professional Marie Swift. Many progressive financial services firms and industry thought leaders consider social media an essential digital marketing tool and an online presence “must.” But many are still confused about what to do and, more importantly, how to do it right. Read Sharing is Caring now.
NAPFA Advisor magazine - July 2016
Adding a healthy dose of “earned media” to your marketing plan is one of the best things a finTech company or financial services firm can do. In this article, Impact Communications’ founder and CEO Marie Swift says that giving clients and influencers something positive to talk about is a force multiplier. Read Oozing Credibility now.
NAPFA Advisor magazine - April 2016
Paying for a little extra visibility can produce results — the trick is to tinker with the mix until you get it just right. So says Marie Swift of Impact Communications in this article about marketing as an independent financial advisor today. Read Advertising Rules now.
Nasdaq- March 14, 2016
"Advisors are clamoring to be more discoverable online," says Marie Swift, CEO of Impact Communications, a marketing consulting firm for advisors. But to get the most out of a platform like this, advisors need to be aware of certain issues, Swift says. Advisors should be sure to loop in their compliance department from the get-go. They should also work to make the most of their experience and see this as part of a multi-prong effort to make themselves more visible to clients; cross-linking to your website and with any social media efforts is a good idea, Swift says. See how Investopedia wants to connect advisors with clients.
Nasdaq- March 03, 2016
"Whenever there's something new that threatens the well-being of a business, there's obviously some posturing," says Marie Swift, president and CEO of Impact Communications. "Now that advisors understand they can use the same technology to enhance their client experiences, there's been a softening of positions." Find out if Robo Advertising Lost Its Snark.
Wealth Management Today - February 07, 2016
Marie Swift and a number of Impact clients are cited as being the “top tweeters” during the TD Ameritrade National Conference held in February 2016. Industry tech consultant Craig Iskowitz compiled their comments and added his own in this conference write-up on Wealth Management Today. Read Innovative ideas Are Already Changing Wealth Management.
Life Health Pro - January 29, 2016
The importance of brand names for products that are competing regionally, nationally or globally is easy to understand. Marie Swift, president and CEO of marketing communications firm Impact Communications, Inc. in Kansas City, Kansas, defines a brand as “how the world experiences, understands and describes who you are.” Every business has a brand, she says, whether the owners recognize it or not. And despite the annoying buzz over branding, the marketing principles behind the idea make sense because, as Swift points out, in the age of robo-advisors and increased competition, advisors face a “crisis of differentiation.” Read Why Branding is Too Important for Advisors to Ignore.
GuideVine- January 28, 2016
Are you using the 4Cs of content creation to build a compelling digital presence? Using a content pyramid can help financial advisors build and maintain a compelling online presence; however, creating new content can take time. By using the 4Cs of content creation you will be able to effectively leverage your time and still be able to build a compelling digital presence. In this article, Marie Swift will show you how to use the 4C’s to structure your digital content strategy.
Digital Agent - January 18, 2016
As financial advisors, we start another New Year full of possibility and hope. Most of us have probably already hit the ground running, focusing on accomplishing great things. We can increase our chances of success and growth, by setting our objectives and creating measurable goals to develop a robust. Read 2016 Business Growth for Financial Advisors.
GuideVine- January 14, 2016
As financial advisors, we start another New Year full of possibility and hope. Most of us have probably already hit the ground running, focusing on accomplishing great things. We can increase our chances of success and growth, by setting our objectives and creating measurable goals to develop a robust plan that attracts the right clients and brings in new business. Click here to Peg your success in 2016 to the 3M's and a robust marketing plan.
NAPFA Advisor magazine - January 2016
In this New Year’s cover story, NAPFA members learn everything there is to know about creating a winning marketing plan from long-time financial services marketing consultant Marie Swift. She sets the stage by talking about setting goals and defining objectives before moving on to ”the three Ms” and the PESO model. Read Sweet Success: Fuel Your Business Growth with a Robust Marketing Plan now.
Sharing highly relevant content with your social media networks can enhance your brand, boost credibility and attract new clients, says marketing professional Marie Swift. Many progressive financial services firms and industry thought leaders consider social media an essential digital marketing tool and an online presence “must.” But many are still confused about what to do and, more importantly, how to do it right. Read Sharing is Caring now.
NAPFA Advisor magazine - July 2016
Adding a healthy dose of “earned media” to your marketing plan is one of the best things a finTech company or financial services firm can do. In this article, Impact Communications’ founder and CEO Marie Swift says that giving clients and influencers something positive to talk about is a force multiplier. Read Oozing Credibility now.
NAPFA Advisor magazine - April 2016
Paying for a little extra visibility can produce results — the trick is to tinker with the mix until you get it just right. So says Marie Swift of Impact Communications in this article about marketing as an independent financial advisor today. Read Advertising Rules now.
Nasdaq- March 14, 2016
"Advisors are clamoring to be more discoverable online," says Marie Swift, CEO of Impact Communications, a marketing consulting firm for advisors. But to get the most out of a platform like this, advisors need to be aware of certain issues, Swift says. Advisors should be sure to loop in their compliance department from the get-go. They should also work to make the most of their experience and see this as part of a multi-prong effort to make themselves more visible to clients; cross-linking to your website and with any social media efforts is a good idea, Swift says. See how Investopedia wants to connect advisors with clients.
Nasdaq- March 03, 2016
"Whenever there's something new that threatens the well-being of a business, there's obviously some posturing," says Marie Swift, president and CEO of Impact Communications. "Now that advisors understand they can use the same technology to enhance their client experiences, there's been a softening of positions." Find out if Robo Advertising Lost Its Snark.
Wealth Management Today - February 07, 2016
Marie Swift and a number of Impact clients are cited as being the “top tweeters” during the TD Ameritrade National Conference held in February 2016. Industry tech consultant Craig Iskowitz compiled their comments and added his own in this conference write-up on Wealth Management Today. Read Innovative ideas Are Already Changing Wealth Management.
Life Health Pro - January 29, 2016
The importance of brand names for products that are competing regionally, nationally or globally is easy to understand. Marie Swift, president and CEO of marketing communications firm Impact Communications, Inc. in Kansas City, Kansas, defines a brand as “how the world experiences, understands and describes who you are.” Every business has a brand, she says, whether the owners recognize it or not. And despite the annoying buzz over branding, the marketing principles behind the idea make sense because, as Swift points out, in the age of robo-advisors and increased competition, advisors face a “crisis of differentiation.” Read Why Branding is Too Important for Advisors to Ignore.
GuideVine- January 28, 2016
Are you using the 4Cs of content creation to build a compelling digital presence? Using a content pyramid can help financial advisors build and maintain a compelling online presence; however, creating new content can take time. By using the 4Cs of content creation you will be able to effectively leverage your time and still be able to build a compelling digital presence. In this article, Marie Swift will show you how to use the 4C’s to structure your digital content strategy.
Digital Agent - January 18, 2016
As financial advisors, we start another New Year full of possibility and hope. Most of us have probably already hit the ground running, focusing on accomplishing great things. We can increase our chances of success and growth, by setting our objectives and creating measurable goals to develop a robust. Read 2016 Business Growth for Financial Advisors.
GuideVine- January 14, 2016
As financial advisors, we start another New Year full of possibility and hope. Most of us have probably already hit the ground running, focusing on accomplishing great things. We can increase our chances of success and growth, by setting our objectives and creating measurable goals to develop a robust plan that attracts the right clients and brings in new business. Click here to Peg your success in 2016 to the 3M's and a robust marketing plan.
NAPFA Advisor magazine - January 2016
In this New Year’s cover story, NAPFA members learn everything there is to know about creating a winning marketing plan from long-time financial services marketing consultant Marie Swift. She sets the stage by talking about setting goals and defining objectives before moving on to ”the three Ms” and the PESO model. Read Sweet Success: Fuel Your Business Growth with a Robust Marketing Plan now.
