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News Summaries for 2022

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NewsBreak - April 2022
Marie Swift is spotlighted on this list by on NewsBreak of the top business contributors to Forbes. The list includes the top ten writers with an extensive amount of experience, in-depth industry knowledge, and a proven track record whose insights can guide those running a business or trying to start one. 

Read Top 10 Retail & Wholesale Business Contributors of Forbes.
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NAPFA The Marketing Playbook - April 2022

In the first session of the second Marketing Playbook Trilogy masterclass series, Marie Swift, Jonny Swift, and Alex Cavalieri, Co-Founder and CEO of Seven Group, break down the 'what' of using email marketing and social media as push strategies. They cover how to effectively use email communications and social media to push out content, why advisors should embrace an automated lead nurture sequence, and offer examples of how other advisors are using it.

Listen to the session on-demand and sign up for upcoming classes here.

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Forbes - April 2022
​I
n today's fast-paced digital world, business leaders need to be ready for media attention and market scrutiny—both good and bad. Bad news can strike quickly, demanding either the same or more attention than good news. Here are some communications tips to help your organization maintain crisis control, Marie Swift is a member of the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Read Is Your Business Ready to Communications in the Event of a PR Crisis?

 Read Is Your Business Ready to Communications in the Event of a PR Crisis?

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Mindset Mastery - April 2022
Marie speaks with Bill Cates, founder of Referral Coach International and the creator of the Bill Cates Relationship Marketing System™, about "marketing message overload," how advisors and other business professionals can break through to create meaningful connections, formula for creating a culture of client-centered introductions based in neuroscience, and building an effective website.

Listen to Episode #24 - 
Radical Relevance: Building Share of Mind with the Right People the Right Way in full.

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Forbes - March 2022
Internal company issues are becoming public faster and more frequently through social media, which can create ​a public relations nightmare in minutes. In this article from the Forbes Agency Council, Marie advises firms to issue a holding statement swiftly to "effectively control the narrative with minimal effort as you get a handle on the scope of the crisis."

Read the full article here.

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Yahoo Finance - March 2022
​This article for Yahoo! Finance covers Marie's selection for the Forbes Agency Council.  Scott Gerber, founder of Forbes Councils, commented that they "are honored to welcome Marie Swift into the community. Our mission with Forbes Councils is to make an impact on the business world." 
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Read the full article here.

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NAPFA The Marketing Playbook - March 2022

In the final session of the first Marketing Playbook masterclass series, Marie Swift, Jonny Swift, and Claire Akin, President and CEO of Indigo Marketing Agency give live feedback for advisors who created a lead magnet and shared it with the coaches/participants for review. 

Listen to the session on-demand and sign up for upcoming classes here.

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Mindset Mastery - March 2022
Caroline Gaynor, coach for fiduciary advisors through Avantis Investors and guide for sight-impaired athletes talks with Marie about maintaining focus in all situations, communicating in a way that works for everyone, and handling the unexpected in this episode. 

Listen to Episode #23 - It’s Not About You: Lessons Learned from Serving as a Guide for Sight Impaired Athletes in full.

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Elementality - March 2022
In this Elementality podcast, Marie explains to Reece Harper some common mistakes advisors make when trying to attract new clients and why they should put the same deliberation into their marketing plan that they do for their financial ones. 

Listen to 5 Marketing Mistakes You Need to Avoid with Marie Swift in full.

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GO Banking Rates- March 2022
In this article for GO Banking Rates Marie illustrates to Gabrielle Olya how, “women who have already ‘made it’ can serve as role models for other women who are up and coming.” She shares how her own mentors shaped her approach to leadership roles, how she supports the underdog and leading by example for the next generation.

​Read the full article here.
​

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​Mindset Mastery - February 2022
Marie speaks with Saundra Davis, MS, APFC, financial coach, educator and trainer, distinguished Adjunct Professor at Golden Gate University, and founder of Sage Financial Solutions about how to uncover the emotions behind our motivations and financial decisions, to stay present, and support those around us. 

Listen to Episode #22 - Level Up: How Mindfulness and Self Reflection Can Change the World in full.

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Mastering The Conversation- February 2022
When the Advisory Solutions arm of Allianz came to Impact Communications in 2019, they were seeking strategic consultative services, content creation, and a powerful brand ambassador. As a result of that engagement, in 2020 work began on The Conversations That Matter project -- a project that won several awards in 2021. Now, just revealed, is the new follow-on paper, Mastering The Conversation, that Impact Communications helped the Allianz team concept, organize, write, produce, and publicize. Marie Swift, founder and CEO of Impact Communication, was pleased to spearhead the project.

Access the Guide to Excellent Communication here.

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NAPFA The Marketing Playbook - February 2022

Marie Swift, Jonny Swift, and Claire Akin, President and CEO of Indigo Marketing Agency explain how to create a lead magnet and use it to build your prospective client list in the second session of their NAPFA marketing masterclass series on using gated lead magnets as a "pull strategy." 

Listen to the session on-demand and sign up for upcoming classes here.

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APEX Award- February 2022
​Impact Communications, Inc. won a Grand Award in the APEX 2021 competition. The judging committee gave the nod to the "Conversations That Matter" project, which was produced in partnership with the Advisory Solutions arm of Allianz Life Insurance Company of North America. The Grand Award for this work falls under the APEX category Campaigns, Programs and Plans.
 
Read: Impact Communications Earns Grand Award in APEX 2021 Competition

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Mindset Mastery Podcast - January 2022
Paul Kingsman, Olympic bronze-medalist and author of The Distraction-Proof Advisor talks with Marie about why unwavering focus is the attribute that truly determines whether a person becomes successful in their pursuits or falls short of their goals in this podcast episode.

Listen to Episode #21 - Optimal Performance: Insights from an Olympic Medalist in full.

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ValiantCEO - January 2022
In this exclusive interview with ValiantCEO, an independent publication established for entrepreneurs and business owners, Marie discusses what being a CEO and entrepreneur means to her. She shares her rise from new business owner to industry thought leader, along with challenges faced along the way (including from the COVID pandemic), what makes a good CEO, and tips for other CEOs and entrepreneurs.
 
Read the exclusive Interview here.

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NAPFA The Marketing Playbook - January 2022

In the first section of their masterclass series, Marie Swift, Jonny Swift, and Claire Akin, President and CEO of Indigo Marketing Agency explain the 'what' of using gated lead magnets as a "pull strategy." They answer what a lead magnet is, how it helps with lead generation, and provide examples of how other advisors are using lead magnets. 

Listen to the session on-demand and sign up for upcoming classes here.

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FinancialAdvisor.TV - January 2022
As a financial advisor or fintech/finserve firm that serves financial advisors, you want to attract new clients but also impress the clients you’ve already have, so marketing and public relations should be high on your list of must-dos. In this episode, Brad Swineheart of WhiteGlove interviews with Marie Swift, President and Chief Executive Officer of Impact Communications, a public relations and marketing communications firm focused on the financial services industry. You will learn ways to successfully stay in front of your clients and prospects using marketing and public relations.

Watch the Be Advised / FinancialAdvisor.TV video segment now.

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Be Advised podcast - January 2022
Ready to start the New Year off with a renewed emphasis on marketing and PR? Consider these tips and ideas as you work through your strategic plan.  Brad Swineheart, host of the Be Advised podcast series, and Impact Communications CEO Marie Swift discuss how much time and money to spend on marketing, where to focus in 2022, how you can proceed with a DIY plan, and when / how to get help when you need it. "Always lead with value and try to be genuinely helpful to your clients and prospects," Swift said. "One way you can do that is by reading content and feeding it back to your audience -- with your added perspective." Find out about just how education and marketing tie into your business.

Listen to this insightful podcast conversation -- Episode #39 of the #BeAdvised show -- now

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Advisor Lab podcast - January 2022
In this episode, we sit down with Marie Swift, President, and CEO of Impact Communications – A communications agency serving the financial services industry. Impact is all about Credibility Marketing and helping advisors and the financial services world build their brand and expand their influence through their digital footprint. We dive into what credibility marketing means, some of the more significant trends we see in the space, and how you can focus in 2022 on your digital footprint.

Listen to this insightful podcast conversation -- Episode #78 of the #AdvisorLab show -- now
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  • Home
  • About
    • Our Team
    • Our Clients
    • Unique Approach
    • Out and About
    • VIdeos
    • Recognition
    • Join Our Team
  • Advisors
    • Marketing & PR >
      • Media Placements
      • Examples of Impact Communications news releases
    • Branding and Websites >
      • Logo Gallery
      • Office Signage
      • Brochures and Campaigns
      • Websites >
        • Website Case Study
    • Advisor Coaching
    • How We Work
  • Institutions
    • Marketing Strategy
    • Public Relations >
      • Media Placements
      • Examples of Impact Communications news releases
    • Website Strategy >
      • Case Study: Website Makeover
    • Speaking Engagements >
      • Speaking Appearences
    • Video Production
    • Group Programs
  • Journalists
  • News
    • 2022
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