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A strong brand is crucial for independent financial advisors and allied institutions. With the rise of robo-advisors, artificial intelligence, social media influencers, and intense competition, standing out is more difficult and important than ever. This is where the art and science of a brand refresh can create a compelling brand identity and pave the way for future success.
Running a healthy small business is no easy feat. According to data from the U.S. Bureau of Labor Statistics, around 50% of U.S. businesses fail in their first five years, while 65% go under within ten years. That said, most people go into business with a positive mindset. So how do you know if you’re set up for success? When a writer for the American Express Business Trends and Insights blog asked for comments for an article she was writing, it got me thinking back about my 30 year journey as founder and CEO of Impact Communications.
In this special Swift Chat podcast episode, Marie Swift interviews a range of guests from the 2023 AICPA & CIMA Personal Financial Planning Summit held at Dimensional Fund Advisors Headquarters in Austin, TX January 30 - February 1. Guests share some of their biggest takeaways from the various sessions as well as why they love attending the summit every year. Marie also speaks with Lyle Benson, Program Chair, AICPA & CIMA Personal Financial Planning Summit 2023, shortly after the summit sharing highlights and insights.
Happy Holidays Note from Marie Swift + Animated Greeting from Impact Communications, December 202212/17/2022
One of the greatest joys of the season is spending time with family, friends, colleagues, and clients who share similar values -- including an appreciation for all the blessings that we enjoy at this most wonderful time of the year. In the spirit of giving this year, we have decided to share our plan for making charitable donations -- instead of sending holiday gifts to our business friends and clients.
Better yet, if you click the graphic below to show your support,
we'll donate another $10 to our existing charitable hunger donation plan. Happy Holidays Note from Marie Swift + Animated Greeting from Impact Communications, December 202112/22/2021
One of the greatest joys of the season is spending time with family, friends, colleagues, and clients who share similar values -- including an appreciation for all the blessings that we enjoy at this most wonderful time of the year.
Being quoted by a respected journalist in a prestigious publication can differentiate you from other financial planners who may not make the grade as the outlet’s vetting process unfolds. When you are seen as a source in media articles, the perception is that you are a more credible expert than a competitor who is not regularly quoted. Plus, being seen on a high-ranking website can significantly improve SEO (search engine optimization) factors for your firm and make you more visible online. How do you endear yourself to a journalist so that you are more apt to hear from them again in the future?
Impact Communications, Inc., a full-service marketing and PR firm that works exclusively with independent financial advisors and allied institutions such as custodians, independent broker/dealers, consulting companies and fintech firms, today announced that they have been recognized as a Top Digital Marketing Agency in Kansas City by DesignRush, a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies.
2020 was certainly a tough year, for so many people. No one was immune. Everyone had concerns. But here at Impact Communications, the firm I founded 28 years ago, we are grateful for the lessons learned, the problems solved, and the families we fed. We are tighter as a team, stronger as individuals, and more grounded than ever before. At Impact Communications, one of our hallmark phrases is "dedicated, discerning, driven." That certainly was the case for Team Impact, only doubly so in 2020 right up til now, May 2021.
Now that the vaccines are working and travel is more safe, we are excited about the prospect of seeing old friends and new at industry conferences this fall. Please look for us, say hello, and let's compare notes. So far we are slated to be at: As business owners, we start another New Year full of possibility and hope. Most of us have probably already hit the ground running, focusing on accomplishing great things. We can increase our chances of success and growth, by setting our objectives and creating measurable goals to develop a robust plan that attracts the right clients and brings in new business. Peg your success in 2021 to the 3M’s and a robust marketing plan.
Here are some of the objectives many top financial advisors have included in their 2021 marketing plan:  Every single one of us has had to adjust our expectations of what is “normal” now. While some have used the term “new normal” to describe the work-from-home and shelter-in-place realities we are all experiencing, others continue to point out that things are changing quickly enough that now there is really just the “next normal” followed by the “next normal.” Sometimes it can feel like pushing through a patch of fog.
But while these have been challenging times for us individually and as a nation, not every advisor is struggling. In fact, some advisors are thriving. You’ll meet three such advisors during this important webinar: Pushing through the Fog: Marketing that Works for Advisors Today Thursday, July 23, 2020 at 4:00 pm ET
Many people – including journalists and prospective clients – find new sources and service professionals by stumbling upon them, not searching for a business or person by name. Time and time again we hear stories of advisors who can directly attribute new client activity and business growth to their online efforts – and some have even received surprise television appearance invitations and media requests from journalists seeking qualified experts to help with their stories. The lesson: have a good website and LinkedIn profile, and then add other digital assets over time (for example: a YouTube channel, Facebook page, Google+ profile and/or Twitter stream). After reading this blog entry, be sure to use the Diagnostic Tool (newly updated for 2018) to see if there are gaps in your online presence.
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