Working with the Media: How to Endear Yourself to (or Alienate) a Journalist -- 4 Journalists and a PR Pro Tell All on Nov. 11, 2021
Being quoted by a respected journalist in a prestigious publication can differentiate you from other financial planners who may not make the grade as the outlet’s vetting process unfolds. When you are seen as a source in media articles, the perception is that you are a more credible expert than a competitor who is not regularly quoted. Plus, being seen on a high-ranking website can significantly improve SEO (search engine optimization) factors for your firm and make you more visible online.
How do you endear yourself to a journalist so that you are more apt to hear from them again in the future?
Investor trust in 2021 is stuck at the low levels of 2009. It is in the basement of occupational trust levels, just above car salespeople, according to Gallup. According to Knut Rostad, co-founder and president of the Institute for Fiduciary Standards, in his opinion piece published by Advisor Perspectives: