In this unique Swift Chat, recorded live in the Social/Digital Hub at the 2023 Morningstar Investment Conference (MICUS) in Chicago, honorary “Hubster” Shawna Ohm of Content 151 flips the script as she interviews Marie Swift and Jonny Swift of Impact Communications.
The trio shares some of their marketing and PR insights in relation to some of the hot topic items at #MICUS 2023 like AI. They share how firms both large and small can integrate AI in their marketing efforts to help create content, generate leads, and even help with client retention. Marie and Jonny also share some actionable takeaways for firms looking to up their PR and marketing game.
Learn more about Shawna Ohm and Content 151 here: www.Content151.com
Find more great content from the Social/Digital Hub here: www.SocialDigitalHub.com
I think that it [AI] is a useful, effective way for advisors to be more efficient in certain elements, but you have to be careful. Obviously, programs like Chat GPT are not perfect yet, and so you still have to monitor the content that it spits out."
Transcript of the Conversation (Coming Soon)