Public Relations Strategy
PR-Specific Plans
Development of plans that center around maximizing public relations opportunities within the financial services industry and the consumer market.
Executive Development
Prepare executives for their role within the public and/or industry domain. Includes image and presentation training as well as leadership coaching.
Social Media and Web 2.0
Creation and posting of web-based blogs, podcasts, video-casts, forums, etc. that serve as a comprehensive expression of your brand and offering.
Crisis Communications
Planning and execution of crisis communications strategies.
Development of plans that center around maximizing public relations opportunities within the financial services industry and the consumer market.
Executive Development
Prepare executives for their role within the public and/or industry domain. Includes image and presentation training as well as leadership coaching.
Social Media and Web 2.0
Creation and posting of web-based blogs, podcasts, video-casts, forums, etc. that serve as a comprehensive expression of your brand and offering.
Crisis Communications
Planning and execution of crisis communications strategies.
Public Relations Tactical Execution
Media Training
Media Mastery University
A 3 month course that prepares advisors to succeed in the fast paced world of media relations. Graduates may access a full range of PR and marketing related services on an a'la carte basis.
Press Kit Development
Creation of media-targeted information packets, including bio one-sheets; firm brochure; backgrounders; news releases; articles; books.
Contributed Article Placement
Co-writing and ghost-writing services with targeted media placement.
News Release Strategy and Distribution
Development and distribution of newsworthy press releases using wire services and Impact Communications’ proprietary media lists.
Daily Media Monitoring
Summary reports on mentions across all industry publications; national and local consumer publications / stations; preparation of news summaries (and links) for posting to firm Web site.
- Online Media Training
- Spokesperson Training
- Interview Coaching
- Off-site Mock Interviews & Critiques performed on a news station set
Media Mastery University
A 3 month course that prepares advisors to succeed in the fast paced world of media relations. Graduates may access a full range of PR and marketing related services on an a'la carte basis.
Press Kit Development
Creation of media-targeted information packets, including bio one-sheets; firm brochure; backgrounders; news releases; articles; books.
Contributed Article Placement
Co-writing and ghost-writing services with targeted media placement.
News Release Strategy and Distribution
Development and distribution of newsworthy press releases using wire services and Impact Communications’ proprietary media lists.
Daily Media Monitoring
Summary reports on mentions across all industry publications; national and local consumer publications / stations; preparation of news summaries (and links) for posting to firm Web site.
