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In this Swift Chat video conversation, Marie Swift of Impact Communications speaks with Victor Gaxiola, co-founder of TechGirl Financial. The topic: How communications have changed for financial advisors and their clients due to the coronavirus lock-downs and why TechGirl Financial decided to double-down on their communications.
In this Swift Chat video conversation, I speak with Joe Lukacs, founder of Magellan Mastermind & Network. We discuss client communications and marketing financial services in a digital world where so many more people are working from home, seeking good information and advice, and feeling the stress that has come with the COVID-19 lock-downs.
Joe and I talk about the best ways for advisors to "create their own economies" during these challenging times -- and beyond. How the ACP System™ Reduces Anxiety – for Advisors and Their Clients – During Market Downturns5/4/2020
In this Swift Chat video conversation, I speak with financial advisors Hannah Basil Bryant, CFP®, and Chip Simon, CFP®, who explain how the ACP System™ helps advisors maintain their client base (and their revenue) and why their clients feel safe and secure through market downturns, even during the current worldwide health and financial crisis.
Reviewing Tax Returns Can Help Financial Advisors Reassure Clients and Find Planning Opportunities4/13/2020
Providing insights on tax strategies could be especially helpful for financial planners and their clients right now. No matter what happens with the pandemic and the markets, taxes will be due this year, next year, every year. Reviewing tax returns and providing advice on related planning opportunities can set you apart from the competition. And the good news is that you, as a professional financial advisor, don’t have to become an expert in every little bit of the new and ever-evolving tax code. Nor do you have to maintain a spreadsheet of your own. Now, with the advent of Holistiplan, you can focus more on advising your clients and reassuring them that you are watching out for them, not inputting data and crunching numbers the old fashioned way.
Snappy Kraken continues to be proactive on behalf of advisors during these challenging times, retooling their business model to ensure that advisors can benefit from their offerings to better serve clients amidst the current pandemic.
On Thursday, March 26, 2020, Snappy Kraken sent an open letter to all advisors and to WealthTech firms, describing the changes and encouraging the other tech companies to similarly help advisors address their challenges.
Every investment advisor is facing it: How to stay in contact with their clients and help them to avoid panic and sell off at a market low – especially during this extraordinary time.
With anxiety levels high, advisors have been called on to communicate with their clients to provide them with factual information and calm fears. But how much communication is too much or too technical; or causes more, not less anxiety?
Here’s your answer: Conduct a virtual focus group.
Better yet, let a professional conduct a virtual focus group for you. Financial advisors who want to understand the changes they will need to make to be a more effective marketer in 2020 will want to attend this webinar and learn:
The Latest Advisor Marketing Trends Revealed in New Study: Over 9.3 Million Data Points Analyzed Prove What Motivates Prospects and Clients to Take Action This is the most comprehensive report and data analysis ever conducted on advisor-specific digital marketing, and the results set benchmark standards for the 2020 marketing landscape. For the first time ever, we will be seeing the scientific findings and objective data analysis mined from 14,229 marketing campaigns deployed by financial advisors in 2019.
 A few weeks ago, Claire Aiken of Indigo Marketing asked me to be her guest on her marketing podcast. I was delighted to accept. In this 20-minute conversation we discuss:
Kelly Adams of Harbor Light Planning On: Using the ACP Model to Grow Your Advisory Practice4/10/2019
I recently had the pleasure of speaking with Kelly Adams, fee-only financial advisor and founder of Harbor Light Planning. Kelly is a NAPFA-Registered Advisor (National Association of Personal Financial Advisors) as well as a member of the Alliance of Comprehensive Planners (ACP), and during our discussion shared with our listeners how she has used the ACP model and methodology to grow her advisory practice.
Click here to listen to the audio recording. A transcript of the interview is posted below. |
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