GuideVine – October 28, 2014
Recent research has shown that sharing on social media is all about relationships. Key motivations include bringing valuable content to others, defining ourselves to others, nourishing relationships, and promoting causes and brands we care about. So how can advisors ensure that they are creating valuable content that is optimal for sharing? Discover The Key to Creating Highly Sharable Content from marketing expert Marie Swift now.
RIABiz – September 24, 2014
The least-favorite word an advisor can hear is “marketing,” but that didn’t stop Impact Communications from making a presence at the big FPA B.E. convention in Seattle last week. Leesy Palmer, Jonny Swift, and Marie Swift talked about their Lucky 10 PR Program, a 12-month PR/media results plan for advisors; their Social Media set up and engagement programs for advisors and allied institutions; their book writing, production and publicity services; and assorted other Mar-Com services. Colleague Jessica Taylor worked the room and helped the onsite team with their Investing Roundtable logistics. Read Frank Noto's article: An Advertiser's View of What the New FPA Looked Like in Seattle.
Financial Advisor IQ – September 23, 2014
Marketing expert Marie Swift, CEO of Impact Communications, gives tips on how advisors can use public speaking engagements to bolster their financial-advice services. “We always tell our advisors, ‘Your clients want to work with a slightly famous planner’ – speaking is one way to do that,” says Swift. Learn how advisors are Getting “Slightly Famous” With Public Speaking.
RIABiz – August 28, 2014
An interesting story about Leawood, Kansas, and how the top 2 firms on the Barron's Top 100 advisors list are based just 1 mile down the road from Impact's office in the Mission Farms area. "Is it something in the water?" asks RIABiz. Impact's chief executive, Marie Swift, Barrons' program manager Sterling Shea, and other industry influentials offer observations.
Money Management Executive – August 21, 2014
Every advisor faces challenges that come along with content marketing. Coming up with helpful, relevant content will continue to be a challenge for financial firms, but teams who take the time to think deeply, articulate problems, and layout innovative solutions over a sustained period of time might be dubbed thought leaders in the process, says marketing expert Marie Swift. Read Content Marketing Challenges now.
Financial-Planning.com: Marketing Maven – August 8, 2014
Financial Planning Magazine’s Marketing Maven, Marie Swift, discusses how advisors can position themselves to be thought leaders with content plans, credibility marketing, and more. Read Want to Be a Thought Leader? Here’s How now.
RIA Central – June 19, 2014
If you want to improve your website, start thinking more like your clients. Marketing expert Marie Swift discusses what contributes to a client-friendly website: a client-centered message, client resources, a compelling value proposition, ease of contact, and more. Discover How to Make Your Website More Client-Friendly now.
Recent research has shown that sharing on social media is all about relationships. Key motivations include bringing valuable content to others, defining ourselves to others, nourishing relationships, and promoting causes and brands we care about. So how can advisors ensure that they are creating valuable content that is optimal for sharing? Discover The Key to Creating Highly Sharable Content from marketing expert Marie Swift now.
RIABiz – September 24, 2014
The least-favorite word an advisor can hear is “marketing,” but that didn’t stop Impact Communications from making a presence at the big FPA B.E. convention in Seattle last week. Leesy Palmer, Jonny Swift, and Marie Swift talked about their Lucky 10 PR Program, a 12-month PR/media results plan for advisors; their Social Media set up and engagement programs for advisors and allied institutions; their book writing, production and publicity services; and assorted other Mar-Com services. Colleague Jessica Taylor worked the room and helped the onsite team with their Investing Roundtable logistics. Read Frank Noto's article: An Advertiser's View of What the New FPA Looked Like in Seattle.
Financial Advisor IQ – September 23, 2014
Marketing expert Marie Swift, CEO of Impact Communications, gives tips on how advisors can use public speaking engagements to bolster their financial-advice services. “We always tell our advisors, ‘Your clients want to work with a slightly famous planner’ – speaking is one way to do that,” says Swift. Learn how advisors are Getting “Slightly Famous” With Public Speaking.
RIABiz – August 28, 2014
An interesting story about Leawood, Kansas, and how the top 2 firms on the Barron's Top 100 advisors list are based just 1 mile down the road from Impact's office in the Mission Farms area. "Is it something in the water?" asks RIABiz. Impact's chief executive, Marie Swift, Barrons' program manager Sterling Shea, and other industry influentials offer observations.
Money Management Executive – August 21, 2014
Every advisor faces challenges that come along with content marketing. Coming up with helpful, relevant content will continue to be a challenge for financial firms, but teams who take the time to think deeply, articulate problems, and layout innovative solutions over a sustained period of time might be dubbed thought leaders in the process, says marketing expert Marie Swift. Read Content Marketing Challenges now.
Financial-Planning.com: Marketing Maven – August 8, 2014
Financial Planning Magazine’s Marketing Maven, Marie Swift, discusses how advisors can position themselves to be thought leaders with content plans, credibility marketing, and more. Read Want to Be a Thought Leader? Here’s How now.
RIA Central – June 19, 2014
If you want to improve your website, start thinking more like your clients. Marketing expert Marie Swift discusses what contributes to a client-friendly website: a client-centered message, client resources, a compelling value proposition, ease of contact, and more. Discover How to Make Your Website More Client-Friendly now.
