Earlier this week, Financial Planning magazine's editorial team asked me to weigh in on an important topic: Celebrity endorsements and whether or not they present a hazard for individual investors. I'm in this camp: Using celebrities as spokespersons for a wealth management brand is risky. Today's well-regarded celeb may be tomorrow's headline scandal or has-been persona. While some of my comments did make it into the article, I thought I'd take my own advice and do something we tell our clients to do: Share full press responses in the form of a blog post if not all of the comments are used (totally get it that there are space constraints and other competing interests happening for any journalist trying to craft a good story while writing on deadline).
Welcome to the “Best Practices in the Financial Services Industry” blog, where you will find ideas and tips from Marie Swift, a nationally-recognized marketing communications consultant who's worked with some of the top financial services and financial advisory firms in the nation over the course of her career. The "Swift Chat" series, which is available in both a video and a podcast format, is co-hosted by Impact Communications Vice President Jonny Swift, who selects his own guests and brings a Millennial perspective to the show. This blog spotlights financial services firms and allied institutions that the Swifts deem as adopting "Best Practices" in the industry. You will find numerous posts with tools and ideas aimed at helping independent financial advisors communicate better, scale, and grow.