Understanding the SEC's New Marketing Rules for Financial Advisors: Marie Swift, Robert Sofia and Sam Brownell Weigh In
Financial advisors everywhere are celebrating the new SEC guidelines related to marketing communications. Ho, ho, ho and Happy New Year to all who have been asking for these updates - myself included. Sneaking in right after Christmas and just before a change of administration, the SEC has announced an important rule change that affects all financial advisors. In particular, the SEC has updated a rule that has not been touched in decades and was increasingly out of touch with reality. The change has to do with marketing communications, particularly those through Internet channels.
Sam Brownell, CFA, of Stratus Wealth Advisors, Robert Sofia of Snappy Kraken, and I (Marie Swift) provided comments for Ryan Neal, a reporter at Financial Planning magazine, but not all of them made it into that article so I am including the full comments from the three of us here on my blog because I think these are important distinctions. I'll also include a summary of the new rules below.
Snappy Kraken's Francesca McLin Shares Secrets to Digital Marketing Success in Swift Chat - View Video and Transcript Here
In this Swift Chat video conversation, I speak with Francesca McLin of Snappy Kraken. The topic: How communications have changed for financial advisors and their clients due to the coronavirus lock-downs - with special bonus material on the new Half-Time Report that Snappy Kraken will unveil via a webinar on July 28th at 3pm ET. There are lots of golden nuggets in this 15 minute video chat with Francesca!
TechGirl Financial has Doubled-Down on Communications throughout the Covid Crisis - Marie Swift and Victor Gaxiola Provide the How and the Why
In this Swift Chat video conversation, Marie Swift of Impact Communications speaks with Victor Gaxiola, co-founder of TechGirl Financial. The topic: How communications have changed for financial advisors and their clients due to the coronavirus lock-downs and why TechGirl Financial decided to double-down on their communications.
Snappy Kraken Waives Set-Up Fees, Freezes Prices and Enhances their Automated Marketing System for Financial Advisors
Snappy Kraken continues to be proactive on behalf of advisors during these challenging times, retooling their business model to ensure that advisors can benefit from their offerings to better serve clients amidst the current pandemic.
On Thursday, March 26, 2020, Snappy Kraken sent an open letter to all advisors and to WealthTech firms, describing the changes and encouraging the other tech companies to similarly help advisors address their challenges.
Webcast on January 16, 2020 to Reveal Advisor Marketing Trends and What Motivates Current and Prospective Clients to Take Action
Financial advisors who want to understand the changes they will need to make to be a more effective marketer in 2020 will want to attend this webinar and learn:
The Latest Advisor Marketing Trends Revealed in New Study: Over 9.3 Million Data Points Analyzed Prove What Motivates Prospects and Clients to Take Action
This is the most comprehensive report and data analysis ever conducted on advisor-specific digital marketing, and the results set benchmark standards for the 2020 marketing landscape.
For the first time ever, we will be seeing the scientific findings and objective data analysis mined from 14,229 marketing campaigns deployed by financial advisors in 2019.