Marketing Strategy
Brand Positioning
Development of a unique area that your company can own within the financial services landscape.
Market/Investor Research
Utilizing qualitative (focus groups, ethnography studies, in-depth interviews, online tools) or quantitative research methods to determine perceptions, attitudes, awareness and usage among your current and potential clients.
Marketing Plans
Development of comprehensive, strategic marketing/PR plan to serve as a guide/roadmap for marketing implementation. Includes strategic and tactical objectives; action plan; timeline; budget.
Competitive Analysis
A comprehensive review of the market place where your company competes - can be geo targeted or national.
e-Tips & Audio Insights
A best practices blog that provides tips and audios on how to leverage marketing and communications tactics to build your brand.
Development of a unique area that your company can own within the financial services landscape.
Market/Investor Research
Utilizing qualitative (focus groups, ethnography studies, in-depth interviews, online tools) or quantitative research methods to determine perceptions, attitudes, awareness and usage among your current and potential clients.
Marketing Plans
Development of comprehensive, strategic marketing/PR plan to serve as a guide/roadmap for marketing implementation. Includes strategic and tactical objectives; action plan; timeline; budget.
Competitive Analysis
A comprehensive review of the market place where your company competes - can be geo targeted or national.
e-Tips & Audio Insights
A best practices blog that provides tips and audios on how to leverage marketing and communications tactics to build your brand.
Marketing Implementation
Brand Identity Packages
Logo development and identity packages, including stationery, business cards, PowerPoint templates, notecards, labels, notepads, pocket folders, email signatures etc.
Marketing Collateral
Development of all types of collateral materials, including brochures, service/product one-sheets, direct mail postcards, client letters, newsletters, PowerPoint presentations, white papers, invitations, announcements, etc.
Creative Services
Event Planning/Consulting
Strategic event planning and consulting to enhance relationship-building and help business development (e.g., client appreciation events; educational events, industry-focused events).
Book Publishing
Full-scale book publicity campaigns including radio media tours, book tours and book launch parties. Assist book authors with finding and evaluating self-publishing options and/or literary agents. Provide book cover design and develop back cover and jacket copy.
Promotions
Development and execution of consumer and/or industry promotions to drive awareness of a corporate strategy.
Advertising
Periodical ad placement, design and consulting. Radio/TV commercial design and consulting
Logo development and identity packages, including stationery, business cards, PowerPoint templates, notecards, labels, notepads, pocket folders, email signatures etc.
Marketing Collateral
Development of all types of collateral materials, including brochures, service/product one-sheets, direct mail postcards, client letters, newsletters, PowerPoint presentations, white papers, invitations, announcements, etc.
Creative Services
- Copy Writing
- Art Direction
- Graphic Design
- Print Management
- Illustration
- Digital Photo Retouching
- Visual Brand Audits
- Video Production
- Flash/Animation
- Social Media - Podcasts, RSS Feeds
Event Planning/Consulting
Strategic event planning and consulting to enhance relationship-building and help business development (e.g., client appreciation events; educational events, industry-focused events).
Book Publishing
Full-scale book publicity campaigns including radio media tours, book tours and book launch parties. Assist book authors with finding and evaluating self-publishing options and/or literary agents. Provide book cover design and develop back cover and jacket copy.
Promotions
Development and execution of consumer and/or industry promotions to drive awareness of a corporate strategy.
Advertising
Periodical ad placement, design and consulting. Radio/TV commercial design and consulting
