Snappy Kraken Waives Set-Up Fees, Freezes Prices and Enhances their Automated Marketing System for Financial Advisors

Snappy Kraken continues to be proactive on behalf of advisors during these challenging times, retooling their business model to ensure that advisors can benefit from their offerings to better serve clients amidst the current pandemic.
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On Thursday, March 26, 2020, Snappy Kraken sent an open letter to all advisors and to WealthTech firms, describing the changes and encouraging the other tech companies to similarly help advisors address their challenges.

“Advisors are facing significant challenges, in terms of reduced revenue and the need to quickly take their businesses virtual,” said CEO Robert Sofia. “In light of these factors, we have decided to make sweeping changes at Snappy Kraken so that essential marketing and communication tools are more accessible and relevant for advisors during this critical time.”

Impact Communications is proud to be working with great innovators and good financial-services-community members such as Snappy Kraken. Here is how they are rising to the challenge to support advisors now.

Pricing Considerations

• Waiving Setup Fees – Effective immediately, Snappy Kraken is waiving all setup fees for financial advisors who join the program, whether new subscribers or existing subscribers who want to advertise online.
• Lowest Price for Every Member – Effective immediately, all new members will receive the deepest discount available. Existing subscribers facing financial hardship will also be eligible for a reduced rate upon request.
• No Price Increases until further notice.

Enhancements to Offering

• New Weekly Crisis Management Communication – Members will receive a fresh, customizable “crisis perspective” email communication each week, designed to be sent directly to clients and prospects. The objective is to help advisors become an antidote to fear, demonstrate expertise and build trust.
• New Bi-Weekly Video Tool – In April, Snappy Kraken is releasing a new tool for bi-weekly video marketing that will include a prepared script, a ready-made, branded landing page to host the video, and coordinated emails to promote the video messages to clients and prospects. This premium tool will be offered at no additional cost.
• Crisis Management Education – Monthly webinars on topics designed to help advisors cope with ongoing challenges, including how to manage remote teams, how to manage stress, etc. The March topic, Prospecting Strategies For Volatile Markets, was the first in this series.

“Although I am optimistic about the future, I am also realistic,” said Sofia, “and I realize that this is not ‘business as usual’ for advisors. I feel a deep sense of responsibility to make whatever adjustments are needed to continue serving them through this crisis. By banding together and exhibiting the traits of endurance, strength, and mental toughness, we have the opportunity not only to survive this crisis, but to thrive through it!”

Now is the time to ramp up your marketing – not shy away from it. Snappy Kraken’s turnkey system can help you gain a competitive advantage. If you couple a turnkey system such as Snappy Kraken’s with custom content and marketing strategies that you produce on your own (or get help from a marketing consultancy such as Impact Communications), you will have an even greater advantage as people are looking for answers and trusted advisors.

If you have not read the 4-C’s of Content Marketing that I wrote for GuideVine a while back, it might be helpful to review that now as well.

To watch a short video about Snappy Kraken works, visit SnappyKraken.com. ​