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Best Practices Blog

Conversations That Matter: Invitation to Participate in Survey for Independent Financial Advisors

9/29/2020

 
Impact Communications is writing a Special Report called “Conversations That Matter: Addressing Client Concerns, Hopes and Dreams During Uncertain Times.”  This is an opportunity for independent financial advisors to weigh in on 2020's pandemic and economic realities.

We are especially interested in hearing your stories:
  • How did you adjust when the COVID-19 lockdowns, market turbulence, and business realities became apparent?
  • Where have you gone the extra mile? What have your clients valued most? 
  • Are you getting new business? Why do you think that is (or is not)?

Don't miss this opportunity to share your opinions. The survey will close October 13, 2020 at 10:00 am CT.
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Other important notes:

  • I will be personally involved in the project and all of the corresponding content produced.

  • Your survey responses may be anonymous, if desired. Time to complete the survey is estimated to be 10 minutes or less.

  • As a special thank you, anyone who completes the survey by 10/12/20 will receive free access to a virtual training module* on building credibility, working with the media, and establishing your own professional thought leader platform.

We are looking for independent financial advisors who:
  1. Are working with clients on a fee-for-service basis (IARs, RIAs, hybrid advisors and dually-registered firms, with or without insurance licenses or an IBD relationship)
  2. Have a good online presence and a clean regulatory record
  3. Have demonstrated professional leadership, compassion and courage during the coronavirus lockdowns, 2020 market volatility, and political/social unrest
  4. Have retained -- and even grown -- their client base in spite of these difficulties
  5. Have interesting anecdotes from working with clients under duress in 2020 that could be woven into a special report, webinar and/or video series
  6. Would appreciate being positioned as a caring and competent professional in the Special Report as well as a corresponding news release, articles in industry trade journals, webinar speaker/panel invitations, interview opportunities, etc.
  7. Have the time to (a) complete the survey (linked below) by 10/13/20, and (b) if selected for an interview, complete an initial 30-minute conversation with me and one of my research/writing partners by 10/23/20
Ready to get started? Click here to begin the survey now.
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A SPECIAL THANK  YOU TO ALLIANZ

This body of work has been commissioned by Allianz Life Insurance Company  of North America (Allianz). Allianz is interested in supporting independent financial advisors with fee-based and commission-free products that address common financial concerns such as longevity, volatility and inflation so the advisor can more effectively help their clients prepare for the future with greater confidence.

The product suite includes innovative risk management strategies such as Buffered Outcome ETFs, managed volatility portfolios, and equity efficiency hedges, life insurance and annuities.

You do not need to be currently using these products to participate in the Conversations That Matter project.

*Allianz does not endorse the virtual training module being offered by Impact Communications as a free gift to survey participants.

Learn more about Allianz solutions for fee-only and fee-based financial professionals

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    About
    This Blog

    Welcome to the “Best Practices in the Financial Services Industry” blog, where you will find ideas and tips from Marie Swift, a nationally-recognized marketing communications consultant who's worked with some of the top financial services and financial advisory firms in the nation over the course of her career. The "Swift Chat" series. which is available in both a video and a podcast format, is co-hosted by Impact Communications Vice President Jonny Swift, who selects his own guests and brings a Millennial perspective to the show. This blog spotlights financial services firms and allied institutions that the Swifts deem as adopting "Best Practices" in the industry. You will find numerous posts with tools and ideas aimed at helping independent financial advisors communicate better, scale, and grow.

    Kudos for Swift ChatS

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    Swift Chats makes the list: Fifteen Must-Listen Financial Podcasts | WealthManagement.com | November 2021
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  • Home
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      • Media Placements
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    • Branding and Websites >
      • Logo Gallery
      • Office Signage
      • Brochures and Campaigns
      • Websites >
        • Website Case Study
    • Advisor Coaching
    • How We Work
  • Institutions
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    • Public Relations >
      • Media Placements
      • Examples of Impact Communications news releases
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