Impact Communications is frequently in the news. In addition, our chief executive, Marie Swift is a contributor to or guest columnist for a number of industry publications. You will find her bylined articles summarized within the news archive below.
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Inside Information - August 2018
Bob Veres interviews Marie Swift about the upcoming Advisor Thought Leader Summit happening November 9 & 10, 2018 at the University of Chicago Gleacher Center. Bob’s article profiles this new marketing initiative for financial planners who are not getting the marketplace exposure they deserve. Read “Thought Leadership Training” now.
Financial Planning Success Series - June 2018
Marie Swift was interviewed by Dr. Ed Jacobson for an experts’ series geared toward helping financial advisors gain ideal clients and grow while breaking through to the next level of happiness and success. Check out the Financial Planning Success Series of audio interviews.
Financial Planning magazine – June 2018
There are a number of ways to reach customers and colleagues – by phone, email, text message, instant messaging; DM through Twitter, Slack, Instagram and WhatsApp – and more methods to reach out will likely be developed. But the downside to having multiple avenues of communication is more noise; for many, strict spam filters are now the default, while others avoid picking up the phone entirely because of robo-callers. How do advisors then breakthrough the competing voices demanding attention, in a genuine and valued way? Watch this On-Demand Web Seminar where Marie Swift, Zach MacDonald, Robert Sofia and Suleman Din provide smart ideas on better ways to communicate with clients and colleagues.
NAPFA Advisor magazine - February 2018
Marie Swift provides tips for financial advisors on building their online presence with an emphasis on creating strong profile pages on 3rd party directories such as Fee-Only Network, GuideVine, Brightscope, etc. and member directories such as FPA, Garrett Planning Network and NAPFA in her article “How to create a more powerful and engaging advisor profile”.
MarketWatch - January 22, 2018
Joe Elsasser, founder of Sequent Planning based in Omaha, Neb., is marketing his services the old-fashioned way: holding educational sessions in public libraries. Since implementing this targeted seminar plan, Elsasser’s firm has been bringing in about 20 clients a year. He uses technology from Covisum to reinforce measurable value. Clients are more apt to refer when they can clearly see — and articulate to others — how much money they saved in taxes by implementing a particular strategy, or can save by claiming Social Security in a certain way. Read Marie Swift’s piece Financial Planning by the Books.
Digital Marketing Podcast, January 20, 2018
Demonstrating expertise and in front of the right audience of people helps you find individuals who might want to work with your firm. Good PR helps you articulate value to your strategic partners, Centers of Influence (COIs), and current clients. It is often one of the top hits when a prospect researches you. Listen to the podcast interview and read the article summary produced by digital marketer Jake Wagner as he asks Marie Swift of Impact Communications What it Means to be a Credible Authority.
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