Impact Communications provides comprehensive media training, media coaching and refresher services so that clients can make the most out of every interview.
Every Impact media coaching / training session is unique and tailored for the needs of a spokesperson.
We look to identify each executive’s core messaging and talking points and create a session that best prepares them for the types of media engagements that may arise.
Our coaching and training sessions include the following components:
We look to identify each executive’s core messaging and talking points and create a session that best prepares them for the types of media engagements that may arise.
Our coaching and training sessions include the following components:
- Reviewing communications goals
- Basic rules of media
- Understanding journalists’ mindsets
- Developing core messaging
- Blocking, bridging and avoiding pitfalls
- Interview composure
- Knowing your interviewer
- Simulated interviews in 1:1 setting
- Preparation and practice
- before interviews
- Constructive critiques after interviews
