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Best Practices Blog

Tips for Financial Advisors on Being Different, Standing Out: A Conversation with Claire Aiken and Marie Swift

7/26/2019

 
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A few weeks ago, Claire Aiken of Indigo Marketing asked me to be her guest on her marketing podcast. I was delighted to accept. In this 20-minute conversation we discuss:

  • The biggest new marketing opportunities for advisors
  • How advisors can stand out with podcasts and videos
  • The steps to clarify your ideal niche
  • The easiest way to record high-quality videos for your website
  • How to communicate your specialty without alienating people
  • How to stand out from other financial advisors

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Advisor Thought Leader Summit Slated for August 2019

6/21/2019

 
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Pam Krueger of PBS Fame to Headline Interactive On-Camera Media Training at Rockhurst University in Kansas City

​Long-time financial services marketing and PR consultants Maribeth Kuzmeski, PhD (www.RedZoneMarketing.com) and Marie Swift (www.ImpactCommunications.org) are for the second time in less than twelve months joining forces to bring the Advisor Thought Leader Summit (www.AdvisorThoughtLeaderSummit.com) to a select group of tenured financial professionals.

​The event – which is being billed as an interactive workshop and “media training on steroids” – will take place August 12-13, 2019 at Rockhurst University (http://www.rockhurst.edu).


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David Lyon of Oranj On: How Financial Advisors Can Galvanize Relationships with the Right Technology and Client Journey

5/23/2019

 
It’s always exciting to spend time with a visionary like David Lyon, founder and CEO of Oranj, an impressive free wealth management platform for advisors. David’s insights into the financial services industry are based not only on innovative research and all the tinkering and creation that comes with building a digital solution for advisor, but also a decade of experience as an RIA serving his own clientele in Chicago as well. His client-centric approach to fintech sets up some commonsense strategies that can help to protect and grow any independent financial advising business. Speaking with David was a real pleasure.

A transcript of the interview is posted below.

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Kelly Adams of Harbor Light Planning On: Using the ACP Model to Grow Your Advisory Practice

4/10/2019

 
I recently had the pleasure of speaking with Kelly Adams, fee-only financial advisor and founder of Harbor Light Planning. Kelly is a NAPFA-Registered Advisor (National Association of Personal Financial Advisors) as well as a member of the Alliance of Comprehensive Planners (ACP), and during our discussion shared with our listeners how she has used the ACP model and methodology to grow her advisory practice.
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Click here to listen to the audio recording.
 
A transcript of the interview is posted below.

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Enhancing Your Digital Footprint: Smart Advice from SEO Expert Allan Slider of FeeOnlyNetwork.com

2/13/2019

 
As internet searches increase exponentially, it is vital that financial advisors pay attention to their online presence. Platforms such as the FeeOnlyNetwork.com are dedicated to ensuring that independent, fiduciary advisors are optimally visible online and thus ever more accessible to the general public.

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Marie Swift to Lead Marketing Workshop at AICPA Personal Financial Planning Summit January 7-9, 2019

11/30/2018

 
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Steve Wershing and Marie Swift to Lead Interactive Workshop in Philadelphia

9/10/2018

 
Financial Advisors will Learn How to Harness the Power of a Client Advisory Board
Click to download informational PDF

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Maribeth Kuzmeski and Marie Swift Announce Interactive Media Training and Thought Leadership Experience

8/27/2018

 
Tenured Financial Advisors are Invited to “Step into the Spotlight” at The Advisor Thought Leader Summit.

​Long-time financial services marketing and PR consultants Maribeth Kuzmeski (www.RedZoneMarketing.com) and Marie Swift (www.ImpactCommunications.org) are joining forces to bring the first-ever Advisor Thought Leader Summit to a select group of tenured financial professionals. The event – which is being billed as an interactive workshop and “media training on steroids” – will take place November 9th and 10th, 2018, at the University of Chicago Booth School of Business Gleacher Center (www.GleacherCenter.com).

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Marie Swift of Impact Communications On:  Building a Strong Online Presence as an Independent Financial Advisor

5/11/2018

 
​Many people – including journalists and prospective clients – find new sources and service professionals by stumbling upon them, not searching for a business or person by name. Time and time again we hear stories of advisors who can directly attribute new client activity and business growth to their online efforts – and some have even received surprise television appearance invitations and media requests from journalists seeking qualified experts to help with their stories. The lesson: have a good website and LinkedIn profile, and then add other digital assets over time (for example: a YouTube channel, Facebook page, Google+ profile and/or Twitter stream). After reading this blog entry, be sure to use the Diagnostic Tool (newly updated for 2018) to see if there are gaps in your online presence.

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Robb Baldwin of TradePMR On: Selecting the Right Technology and Custodial Solutions for Your Financial Advisory Firm

8/14/2017

 
TradePMR (www.TradePMR.com) specializes in providing custodial services and technology solutions for RIAs. Their technology is proprietary and built by their in-house developers with RIAs in mind. TradePMR supports RIA business without a competing retail division. This specialization gives them the agility and flexibility to respond to each advisory firm’s individualized needs. “You deserve to be on a first-name basis with your back office,” says Robb Baldwin, founder and CEO. ​I had the pleasure of speaking with Robb in July 2017.

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David Edwards of Heron Wealth On: Evolving with the Times and Building a Platform for Success

7/3/2017

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Working with top advisors like David Edwards, founder and president of Heron Wealth (www.HeronWealth.com), is a real joy. I spoke with David to uncover some of his secrets to success. David provides some great insights for fellow financial advisors. There are lots of great ideas and much to emulate here.

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Robert Sofia of Snappy Kraken On: Creating a Consistent “Wow” Experience for Clients and Prospects

6/16/2017

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Snappy Kraken (www.SnappyKraken.com) is a SaaS marketing solution that helps financial advisors personalize, automate, and track marketing campaigns and business processes. Users can choose from a number of ready¬-made campaigns, each containing combinations of professionally designed and written email drip series, social media posts, ads and more. Clicks, opens, and shares are managed and tracked from within a single dashboard. Snappy Kraken, which took first place in the FinTech Startup Competition hosted by the XY Planning Network in September 2016, is lead by industry veteran and practice management consultant Robert Sofia (www.robertsofia.com). I had the pleasure of speaking with Robert Sofia in May 2017. ​

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Tony D’Amico of Fidato Wealth On: Becoming an Elite Advisor and Growing a Successful RIA

6/2/2017

 
Working with top advisors like Tony D’Amico, founder and chief executive of Fidato Wealth (www.FidatoWealth.com), is a real joy. I spoke with Tony to uncover some of his secrets to success. Tony provides some great insights for fellow financial advisors. There are lots of great ideas and much to emulate here.

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    About
    This Blog

    Welcome to the “Best Practices in the Financial Services Industry” blog, where you will find ideas and tips from Marie Swift, a nationally-recognized consultant who's worked with some of the top financial advisory firms nationwide for nearly twenty years, and special guests. This blog spotlights financial services firms and allied institutions that Swift deems as adopting "Best Practices" in the industry. From time to time, Swift also shares some of her own tools and ideas aimed at helping independent financial advisors.​

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  • Home
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