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Financial Planning | May 2025
In new research, an even divide was revealed in the wealth management world's approach to AI adoption: Roughly half are moving forward, while the other half is holding back. In this article, Marie Swift discusses how she takes a hybrid approach using AI infused with her own creativity as a collaborator and springboard for best results. Read the article: Some Advisors Rage Against the Machine Learning. |
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Wealth Solutions Report | February 2025
In this article, veteran marcoms experts share their thoughts on how wealth management marcoms be leveraged to empower and uplift underserved communities. Marie Swift, Founder and CEO, Impact Communications, who’s firm represented the non-profit BLX Internship Program on a pro bono basis, talks about how effective marcoms strategies can elevate financial literacy and improve access in communities, creating a foundation for individual success and community growth. Read the article: Marcoms Roundtable: Marcoms To Empower Underserved Communities. |
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WealthManagement.com | January 2025
In this article from WealthManagement.com’s 2025 Market Outlook issue, Impact Communications’ Marie Swift shares her insights into content creation, using generative AI and technology. She discusses the benefits and limitations of AI and offers five practical tips for financial professionals to manage their online presence and engage with clients effectively and responsibly. Read the article: Content Creation in the Age of AI. |
