Power Punch Web Site Review

In today’s challenging market, your Web site must be as compelling and powerful as possible. Prospects – and even clients and Centers of Influence – may be more skeptical … and are certainly more scared about their future … than usual.

Your Web site is – or can be – the most important aspect of your public positioning.

But is your Web site positioning you as professionally and powerfully as it could be? Now is not the time to say to yourself “it’s good enough and I’m too busy to go back and improve my Web site’s look and feel.” That’s a big mistake.

Don’t leave yourself and your firm at a disadvantage.

Your smartest competitors have been hard at work improving their online presence … so should you!

Now – through a special alliance with Drucker Knowledge Systems and for a limited time only – you can work with word master David Drucker through a special turnkey program we call the PowerPunch Web Site Review.

Here’s how PowerPunch works:

  1. Dave Drucker reviews your Web site and, coupled with an interview with you about your business, your clients and your mission, he will make sure what you're saying on your Web site conforms to your vision of the service you provide... and he will make sure it says it in a way that will get clients' attention.

  2. The base price of PowerPunch is $500, which includes a one-hour interview with you followed by a review and re-writing of three Web site pages.  Additional pages can be added for review at $100 each.  One round of revisions is included.

    Note: These are introductory prices that will likely be raised after the service has been tested with a handful of early advisors.

  3. Advisors will be responsible for dealing with lawyers and/or compliance officers in getting approval for their Web site re-writes, and for making the actual changes on their Web sites -- unless they contract with Impact Communications for additional assistance with visual enhancements and/or Web site improvements – this is optional but highly recommended!

Additional services available to you through Impact Communications:

In addition to the "re-writing" covered by PowerPunch (where you will be working directly with David Drucker), advisors can opt in for other "re-working" services, including:

Site Polishing -- re-formatting of pages for a more user-friendly and visually appealing layout:

  • Web Graphics -- re-working of graphics, logos, etc.
  • Online Press Kit – creation of a digital news room 
  • Good Life Tips – an annual subscription to help you improve site stickiness

Impact Communications will do the hands-on polishing and/or implementation of the web graphics, online press kit and Good Life tips if you have a site provider such as:

  • Advisor Sites
  • Emerald 
  • Advisor Square 
  • Light Port
  • CEP Advantage
  • Other turnkey providers that offer a built-in back office utility
  • Other custom providers / Web hosts may be accepted on a case-by-case basis -- inquire

Beyond re-writing and re-working:

Larger-scale, customized Web site services and comprehensive publicity consulting and marketing programs are also available at a negotiated price.

See some of the Web sites we’ve built for other advisors now.

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